JOB FILLED - Marketing Manager / Trade Manager

Job Description: 
It all started when Evive’s co-founder, Claudia, started on a health journey 15 years ago and became convinced that healthy eating enriches lives. She was making a smoothie every morning and realized that most of the people around her were struggling to get a healthy start to their day. Together with her husband, Dominic, they developed the idea for a blender-free smoothie, which used Claudia’s recipes in frozen cubes. With this innovative packaging, anyone is now able to save time during their busy day without sacrificing healthy eating by simply popping the cubes, adding their liquid of choice and shaking it up! Since that moment in May 2015, Evive has sold over 15 million smoothie wheels, and has grown a strong community of more than 350,000 people. When the team realized that concept could transform other categories like plant-based soups, muffins and beverages, Evive Smoothie became Evive Nutrition. This leads up to today, where Claudia and Dominic’s mission for Evive is to have an impact by empowering millions of people to own their wellness everyday. We are now looking for a Marketing Manager / Trade Manager to join us and continue making that mission a reality. 
  • Remote position (open to any US state)
  • Competitive compensation 
  • Flexible hours
  • Health insurance 
  • Free Evive products 
  • The opportunity to make an impact in a dynamic and fast-paced environment 
Job Title: Marketing Manager / Trade Manager
Schedule:  Full-time 
Reporting to: VP Marketing (dotted line to VP of US Sales)
Location: Fully remote (open to any state) 
Position Overview:
Reporting to the VP Marketing, the Marketing Manager / Trade Manager is responsible for creating Evive’s US brand awareness to gain new customers while creating loyalty with existing ones. They ensure Evive’s US retail growth by developing effective marketing activities that create awareness for our products and support conversion at retail. 
What You Will Do: 
  • Develop, implement and execute marketing plans for Evive’s US retail market to drive brand awareness that attracts new customers and retains existing ones. 
  • Manage strong overall brand image, presence, perception, and public relations in the US market. 
  • Build Evive’s US-based email list and social community following via PR efforts, social media channels, and in-store events.
  • Know and target the right network of influencers that will drive people to retail stores to buy Evive’s products. 
  • Seek brand partnerships for expanded social media exposure through the influencer’s own channels. 
  • Own various marketing plans and promotional activities that extend to every available sales avenue that lead to improved sales velocities. 
  • Initiate ideas for new marketing campaigns and work with the HQ Marketing team to validate ideas. Once validated, determine a tactical execution plan and work with the in-house creative team to bring these ideas to life. 
  • Manage all branding, advertising and promotional campaigns by ensuring partners meet deadlines and complete necessary tasks. 
  • Collaborate with the HQ Marketing team to run paid media strategies and campaigns. 
  • Assist the VP of Marketing and Brand Partnership Manager in PR agency briefing meetings.
  • Assist the US sales team with sales, store promotions and specific retailer tactics. 
  • Promote and increase awareness of Evive within the PR community at trade shows and major industry-related events. 
  • Elevate retail wins through LinkedIn, PR efforts, etc. 
  • Leverage retailer social media pages and tag/follow/increase engagement.  
  • Constantly improve and keep our US landing pages up to date with new store logos, PR mentions, etc. to ensure our website remains fresh and current. 
  • Work with the leadership team to determine budgets and targets, and align creative direction with Evive’s overall strategic goals.  
  • Monitor the effectiveness of current campaigns by analyzing data to evaluate the success of marketing efforts and come up with new ideas to improve brand marketing and exposure.   
  • Manage the marketing budget on a monthly basis and present results to the VP Marketing and VP US Sales. 
  • Ensure Evive is communicating the right message in line with its values, voice and style guidelines.  
  • Lead market research efforts on products and new trends to uncover the viability of current products and direct sales strategies that identify new customers.     
  • Travel a few times per year to major trade shows and events within the USA, and to our quarterly team meetings at Montreal HQ.  
Who You Are: 
  • Entrepreneurial spirit with a resourceful approach and mindset. You are great at finding ways to drive results by using existing leverage or by creating new opportunities that are low cost or even free.  
  • You are a roll-up-the-sleeves get stuff done type of person. 
  • You are a proactive self starter who is self-motivated, yet you are able to work both independently and on a team. 
  • You have excellent interpersonal and relationship skills. 
  • You have the ability to analyze data to develop tactics to drive new distribution gains and in-store velocities.  
  • You are extremely organized and able to manage multiple projects at once, juggle competing priorities and deliver projects on time and within budget. 
  • You have superb leadership and collaboration skills. 
  • You have the ability to think creatively and innovatively. 
  • You have excellent professional judgment and discretion that comes from years of experience in your field. 
  • You don’t see obstacles as roadblocks, but rather exciting challenges to overcome. 
  • You have exceptional analytical skills to forecast and identify trends and challenges. 
  • You’re a passionate marketer who wants to make their mark on an emerging brand. 
  • You are energized by a fast-paced, entrepreneurial culture of our mission-driven company.
  • You embody the values of Positivity, Harmony, Wellness and Achievement.  
  • Bachelor’s degree in Marketing, Business, Communications or a related field. 
  • 5+ years of experience in the CPG field.  
  • Extensive understanding of the US retail and marketing landscape, especially as it relates to health, wellness and food. 
  • Proven track record of driving brand awareness and increasing sales for a CPG product(s).
  • Possess an extensive network of influencers, retail partners, and PR contacts that can be leveraged to get our name in front of the right people and organizations. 
  • Excellent knowledge of traditional and emerging marketing strategies, channels and branding in the US CPG industry.  
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc. 
  • Experience optimizing and managing limited budgets that get results. 
  • Excellent verbal and written English communication skills. 
Bonus if You: 
  • Have a background in Public Relations / Communications 
  • Have prior experience with a “Better For You” food manufacturer
  • Have a solid understanding of / related experience with Trade Marketing 
  • Speak French 
  • Are familiar working with Google Drive 
  • Have experience working in a remote team 
KPIs You Will Own: 
  • US retail velocity
  • Customer email acquisition
  • Social community growth (contribution)
  • PR Impressions 
  • Brand awareness 
  • Retail coupons redemptions
Evive believes in giving each and every applicant an equal opportunity to succeed on their own merit. We strive to hire employees that reflect and support the diverse perspectives, experiences and needs of employees and our communities. We remain committed to upholding the values of equity, diversity and inclusion in our work environments. If accommodation is required at any point in the recruitment process, please contact our Director of Human Resources. Please note that as part of our recruitment process, candidates in the final stages will be required to undergo a reference check. 

Confidential Job: 
Last Resume Date: 
Thursday, October 20, 2022 - 4:45pm
Contact First Name: