JOB FILLED - Marketing Manager Strategic Accounts

Job Description: 
Bring your creativity to Paradise
Enzymedica, located in sunny, Venice Florida, is searching for an innovative and strategic Food Drug & Mass Marketing Manager to join our team. This strategic individual will be responsible for creating and executing on initiatives for Enzymedica's largest brick and mortar retail accounts, including natural channel retailers like Whole Foods, Sprouts and Vitamin Shoppe, as well as Food Drug Mass (FDM) customers. This individual will research trends, analyze data, and continuously evaluate opportunities to drive growth through the development of marketing promotions, campaigns and programs to elevate the Enzymedica brand. Extensive experience leading shopper marketing initiatives and campaigns to drive consumer trial with national retailers both in the natural channel and food drug mass is a must. Additional expertise includes analyzing and optimizing promotions, managing new product submissions, and participating in strategic sales calls. They need to be capable of building exceptional presentations that captivate buyers and communicate consumer research, science, and brand strategies in digestible ways.

Essential Functions:

  • Lead the development and execution of a multi-channel B2B and B2C marketing plans.
  • Manage shopper marketing programs to drive consumer trial and brand loyalty.
  • Develop presentations for strategic initiatives and new product pitches.
  • Identify and manage the creation of private label items.
  • Promote product distribution of all items in the Enzymedica portfolio, with an emphasis on core and new items.
  • Lead profile and persona development for audience segments and inform business strategies based on insights.
  • Track and measure marketing outcomes, including marketing activities, response, leads, sales, retention, and ROI.
  • Develop merchandising tools to support product sell-through.
  • Utilize insights gained through program or campaign performance, market and sales data, market, and competitor research, to optimize marketing activities.
  • Actively collaborate with sales channel leaders on execution of strategies.
  • Bachelor’s degree in business, marketing, communications, journalism, or another related field.
  • Minimum 7 years of marketing experience.
Enzymedica is a growing, highly respected, multiple award-winning company in the natural supplements industry. We offer excellent pay and a complete benefits package including medical, dental, vision, company paid life insurance, paid time off, paid holidays, 401k with company match, paid parental leave, onsite exercise facility and free and discounted products.

Equal Opportunity Employer

$65,000 - $100,000
Confidential Job: 
Last Resume Date: 
Tuesday, November 8, 2022 - 10:34am
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