JOB FILLED - Eastern Regional Sales Manager

Who We Are

The Run-A-Ton Group is a family-founded, people-centric natural foods company behind:

• Wholly Wholesome – Organic baked goods                          
• Unique Belgique – Authentic Belgian waffles
• Wholly Gluten Free – Allergy-friendly baked goods          
• Bon Devil – Plant-based refrigerated desserts

Our brands are nationally distributed and category leaders — but we still operate like a challenger.

The Opportunity

This is not a maintenance role. We’re looking for someone who can hunt new business and grow existing accounts — someone who wants real ownership of a high-potential territory. 
You’ll have autonomy, executive visibility, and the ability to directly impact growth.

What You'll Own

• Drive new distribution across natural & conventional channels
• Expand placement, promotions, and shelf presence in existing accounts
• Lead and hold brokers accountable to growth targets
• Build direct relationships with buyers and distributors
• Manage trade spend and promotional ROI
• Use Circana/IRI/Nielsen and retailer portals to guide decisions
• Represent the company at key customer meetings and trade shows

Who You Are

• 2–5 years of CPG sales experience (natural products a strong plus)
• Experience working with brokers and/or retail buyers
• Competitive, self-directed, and comfortable opening new doors
• Analytical enough to manage budgets and trade spend efficiency
• Strong presenter and relationship builder
• Willing to travel as needed
• Based in the Eastern region (NY Metro preferred)
• You don’t wait to be told what to do. You like building something. You want to grow into a bigger leadership role.

Why Join Us

• Real territory ownership — not just account maintenance
• Direct access to leadership
• Growing brand portfolio with momentum
• Performance-driven upside
• Entrepreneurial culture — results matter

If you’re looking for a safe, corporate role — this isn’t it.

If you want to build, grow, and win — let’s talk.