Eastern Regional Sales Manager

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Job Description: 

Who We Are

The Run-A-Ton Group is a family-founded, people-centric natural foods company behind:

  • Wholly Wholesome – Organic baked goods                          
  • Unique Belgique – Authentic Belgian waffles
  • Wholly Gluten Free – Allergy-friendly baked goods          
  • Bon Devil – Plant-based refrigerated desserts

Our brands are nationally distributed and category leaders — but we still operate like a challenger.

The Opportunity

This is not a maintenance role. We’re looking for someone who can hunt new business and grow existing accounts — someone who wants real ownership of a high-potential territory. 
You’ll have autonomy, executive visibility, and the ability to directly impact growth.

What You'll Own

  • Drive new distribution across natural & conventional channels
  • Expand placement, promotions, and shelf presence in existing accounts
  • Lead and hold brokers accountable to growth targets
  • Build direct relationships with buyers and distributors
  • Manage trade spend and promotional ROI
  • Use Circana/IRI/Nielsen and retailer portals to guide decisions
  • Represent the company at key customer meetings and trade shows

Who You Are

  • 2–5 years of CPG sales experience (natural products a strong plus)
  • Experience working with brokers and/or retail buyers
  • Competitive, self-directed, and comfortable opening new doors
  • Analytical enough to manage budgets and trade spend efficiency
  • Strong presenter and relationship builder
  • Willing to travel as needed
  • Based in the Eastern region (NY Metro preferred)
  • You don’t wait to be told what to do. You like building something. You want to grow into a bigger leadership role.

Why Join Us

  • Real territory ownership — not just account maintenance
  • Direct access to leadership
  • Growing brand portfolio with momentum
  • Performance-driven upside
  • Entrepreneurial culture — results matter

If you’re looking for a safe, corporate role — this isn’t it.

If you want to build, grow, and win — let’s talk.



Our company is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state or federal law.

This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.




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