Rainbow Light was founded in 1981 in beautiful Santa Cruz, California by a team with a passion for providing healthy nutritional supplements grounded in the power of nature. From the beginning, Rainbow Light has created natural supplements that make a difference in the health and well-being of our customers while promoting sustainable practices for planetary health and contributing to the fight against global malnutrition. Rainbow Light is a leader in the natural nutritional supplement industry with #1 selling natural women’s, men’s and prenatal multivitamins nationwide.