The company was established in April 2008 as a 100% subsidiary of a multinational company. The company is the largest manufacturer of premium rice crackers in Japan. Competing with over 700 rice cracker manufacturers, this company is the top selling brand of premium rice crackers in Japan ($800 million annual sales).. also manufactures 10 of the top 15 rice snack products in Japan.
Based out of Torrance, CA, and focuses on the manufacturing and distribution of Gluten Free premium rice cracker to the U.S. Market. The company successfully opened accounts with lots of natural/specialty chains such as Whole Foods (West Coast), Wegmans, Bristol Farms, Gelson's, Mollie Stone's, Draeger's, Nugget Market etc. The company is now expanding the distribution from the west coast toward the east coast.