For over 30 years, Halo has insisted on creating holistic pet food that rely on WHOLE meat, poultry or seafood..never any rendered 'meat meal'..making these recipes fundamentally different from kibble in most other 'natural' pet food brands. The brand has recently added OrigiNative Proteins and Non-GMO vegetables along with proven superior digestibility. Halo is Holistic, Whole, Humane.