Launched in June 2010, NurturMe, a new approach to baby food, is a nutrient-rich, delicious, Earth-friendly and convenient way to nurture baby. Naturally grown and quick dried, NurturMe is made from 100% organic ingredients and comes in lightweight palm-sized pouches made from wind energy. With the addition of breast milk, formula or water, the powdered fruits and veggies are the perfect way to nurture baby on the go or at home while entertaining the modern mom’s green sensibilities. And when baby grows, NurturMe is perfect to mix in with toddler food for added nutritional value. Weighing less than one traditional baby food jar, each recyclable box contains eight pouches of wholesome peas, squash, apples and sweet potatoes with more varieties to come. NurturMe is currently sold at natural/specialty grocers including Whole Foods Markets and at online retailers BabiesRUs.com, Amazon.com, Target.com, and Diapers.com. The company has immediate plans to distribute the product onto national store shelves and into select international markets.