Founded in 2003 by husband-and-wife team Davis and Gena Knox, FIRE & FLAVOR focuses on unique, all natural and easy-to-use flavor enhancement products for making simple, gourmet meals at home. The company aims to inspire at-home cooks and grillers who might be limited in their cooking experience. Brand positioning is focused on aspiring cooks instead of enthusiasts.
Known for popularizing cedar plank grilling, Fire & Flavor now offers an array of both food and non-food items including exotic charcoals, low VOC fire starters, smoking chunks and turkey brines.
Fire & Flavor is currently the largest brand in grilling planks, and is quickly gaining significant placement in other product categories. Major retailers are Kroger, Publix, Lowes and Bed, Bath & Beyond. The products are premium quality, sustainably sourced, and non-GMO verified.