Director of National Sales

Location: Remote | Nationwide Travel Required

Reports To: CEO

About Buried Treasure Liquid Nutrients

For more than 25 years, Buried Treasure has been committed to helping consumers bridge nutritional gaps through high-quality liquid nutritional supplements designed for superior absorption, wellness support, and healthy living. As a trusted and respected brand in the natural products industry, Buried Treasure continues to innovate while staying rooted in its mission of supporting healthier lifestyles through effective nutrition. 

As the company enters its next phase of growth, we are seeking a relationship-driven, strategic sales leader to help expand our national footprint and strengthen our presence across retail, distributor, and wellness channels.

Position Overview

The Director of National Sales will lead national growth initiatives for Buried Treasure across natural, specialty, grocery, e-commerce, and emerging wellness channels. This role is ideal for an entrepreneurial sales professional who thrives on relationship building, field leadership, strategic expansion, and creating long-term partnerships. This is a highly visible leadership position responsible for driving revenue growth, expanding retail presence, managing broker and field sales partnerships, and identifying new opportunities to elevate the Buried Treasure brand nationwide.

 The ideal candidate combines strategic thinking with hands-on execution and has a strong understanding of the natural products, wellness, supplement, or CPG landscape. Key Responsibilities:

National Growth Leadership

• Develop and execute national sales and growth strategies aligned with company objectives

• Identify and pursue new business opportunities across retail, distributor, and wellness channels

• Expand Buried Treasure’s presence within natural products, specialty retail, grocery, and e-commerce markets

• Drive sustainable revenue growth while supporting brand positioning and profitability goals

 Broker & Field Sales Leadership

• Recruit, manage, and support broker and field sales partners nationwide

• Establish clear KPIs, sales objectives, and accountability measures

• Lead ongoing sales training, communication, and performance development initiatives

• Build a culture of partnership, responsiveness, and execution excellence

 Retail Partnership Development

• Spend significant time in-market supporting retail relationships and sales initiatives

• Partner directly with stores, distributors, and sales teams to identify opportunities and improve performance

• Represent the company at industry trade shows, conferences, and customer meetings

• Strengthen relationships with key accounts and strategic partners nationwide

 Strategic Collaboration

• Collaborate closely with marketing, operations, and product development teams

• Support product launches, promotional initiatives, and go-to-market strategies

• Analyze market trends, competitive activity, and sales performance to uncover growth opportunities

• Contribute strategic insights that support innovation and long-term expansion

 Operational & Budget Oversight

• Assist with forecasting, budgeting, and sales planning initiatives

• Maintain organized reporting and communicate progress regularly with executive leadership Support profitable growth while managing travel and sales-related expenditures responsibly

 Qualifications

• 5+ years of leadership experience in dietary supplements, natural products, wellness, functional beverages, or consumer packaged goods (CPG)

• Proven success growing national accounts, distributor partnerships, and retail relationships

• Experience working with natural product retailers and distributor networks preferred

• Strong relationship-building, communication, negotiation, and leadership skills

• Entrepreneurial mindset with the ability to operate both strategically and tactically

• Experience managing brokers, independent sales representatives, or field sales teams

• Ability to travel nationally on a regular basis

• Strong organizational and analytical capabilities

• Bachelor’s degree preferred, though equivalent experience will be considered

 Preferred Experience

• Existing relationships within the natural products and wellness industry

• Experience selling into health food, specialty retail, grocery, or wellness-focused channels

• Familiarity with liquid supplements, functional nutrition, or wellness beverages

• Trade show and industry networking experience

• Passion for wellness, nutrition, and mission-driven brands

 What We Offer

• Opportunity to help shape the next phase of growth for an established wellness brand

• Entrepreneurial and collaborative work environment

• Competitive compensation package with performance incentives

• Travel and networking opportunities within the wellness industry

• Meaningful leadership role with direct impact on company growth and brand expansion

 Join the Buried Treasure Team

If you are passionate about wellness, relationship-driven sales leadership, and helping grow an innovative nutritional brand, we’d love to hear from you.

 

Please submit your resume and a brief cover letter outlining your relevant experience and interest in joining the Buried Treasure team.