Practitioner Channel Marketing Manager

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Job Description: 

Quicksilver is a pioneer in the natural health industry. Our mission is to deliver on the promise of natural medicine to optimize quality of life.

We envision a company with an environment of collaboration & ideation that leads to innovations that break barriers in the quest for healthier lives.

We value:

  • Craftmanship & Integrity our products are crafted with premium ingredients and backed by science
  • Agility, Audacity & Innovation we pivot and adapt in order to take chances and lead the way in natural health
  • Continuous Improvement & Learning constant iteration and improvement is our hallmark
  • Self-Awareness we strive for self-reflection and authenticity
  • Mutual Respect, Openness & Exchange our teams work across functions with collaboration and reciprocity key to success

Our growth is fueled by individuals who share our passion. Currently, we have an opening for a Practitioner Channel Marketing Manager in our Louisville, CO location.

The Practitioner Channel Marketing Manager is responsible for developing and executing the annual practitioner marketing communications and activation strategy - with a direct focus on strengthening our position with practitioners and bio-hackers. The Marketing Manager works closely with the Education Director and VP of Marketing to develop programs that shape how practitioners and highly educated consumers view wellness, and how they consume premium supplements.

This person will be responsible for leading the practitioner marketing team and shared marketing resources, while also working cross-functionally with the innovation, education and sales teams to conceptualize, develop and execute cohesive, trackable marketing activation campaigns. The measure of success is implementation of the plans and growth in revenue and profitability over a planned period.

Core Responsibilities include:

  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Own the Quicksilver Scientific marketing performance; including development and execution of annual brand activation strategy, omni-channel communications, and participation in practitioner, retail and ecomm sales plan development.
  • Manage marketing performance analysis including volume tracking, retail data, competitive insights.
  • Analyze practitioner and consumer insights, current market conditions and competitor information to optimize communications and identify new product opportunities.
  • Collaborates with Director of Education on the brand communication strategy to ensure all communications lead with education and a 'patient-first' approach.
  • Lead development of relevant 'patient-first' marketing activations and promotions (practitioner, retail, ecomm) ensuring alignment with the Director of Education and all education priorities. Responsible for developing and managing the Quicksilver monthly marketing calendar - ensuring communication of monthly programs and promotions to all internal stakeholders in advance of program/promotion launches.
  • Collaborate cross-functionally with channels, sales teams, education team and the marketing team to effectively manage the development, design, approval, production and distribution of all marketing materials including: digital, social, email, and traditional advertising: sales tools, collateral, PR, sampling events, tradeshow booth graphics, conference materials, point-of-purchase materials and other promotional activities. As the heart and soul of the brand, you will ensure all assets developed are 'on-brand' within the correct brand guidelines, tone and voice, and legal guidelines.
  • Provide guidance to the Associate Brand Manager on management of Quicksilver's media, PR, and email marketing plan, working with external agencies to continually optimize our mix, and promotional activities to strengthen brand market position.
  • Lead Quicksilver's tradeshow strategy and calendar. Identifying new shows and speaking opportunities to drive revenue and sales leads while further strengthening our position in the market. Manage the Quicksilver Scientific brand marketing team to ensure all tradeshows are properly planned and executed flawlessly.
  • Responsible for collaborating with Innovation to effectively execute new product launches with proper marketing support throughout the innovation process including ideation, development and execution.
  • Responsible for collaborating with the Customer Experience team to ensure they are prepared to present a flawless customer journey/interaction with the Quicksilver brand.
  • Work closely with VP- Marketing and Sales Management to balance competing business needs.
  • Provide guidance, coaching and motivation of direct reports to achieve or exceed objectives, set plans for career development and succession planning.

Qualifications:

  • Bachelor's Degree in Marketing, Business Management or related field
  • 5+ years of experience in marketing, including prior experience in a marketing management role
  • Prior marketing experience in the practitioner space
  • Proficiency in MS Office Suite
  • Experience using Collaboration Software
  • Ability to travel as needed to events, trade shows/conferences and customer locations.

Ideal Candidates have the following traits:

  • Experience using CRM software and WordPress
  • Prior marketing experience in the Dietary Supplement Industry
  • Health related certifications or degree a plus
  • Experience with WOO Commerce
  • Excellent leadership skills, including the ability to develop trust and credibility, lead by example, and motivate high-performing teams.
  • Must be innovative, forward-thinking, high-energy and able to thrive in a fast paced/evolving market and environment.
  • Strategic thinker with excellent project management and organizational skills.
  • Excellent industry knowledge and passionate about health and wellness.
  • Excellent written and verbal communication skills.
  • Experience in developing and implementing science-first marketing plans.
  • Ability to prioritize, balance multiple projects simultaneously and effectively delegate tasks.
  • Results driven, proactive, able to work autonomously, with the ability to relate to and work with a wide variety of stakeholders.
  • Customer oriented approach.
  • Entrepreneurial mindset, analytical and creative thinking.
  • Ability to contribute in an individual and team role.

Quicksilver offers a competitive benefits package including:

  • Employer paid Medical, Dental and Life insurance, including Short-term and Long-term Disability
  • 401(k) with company matching
  • Paid Time Off
  • Paid company holidays
  • Paid Parental Leave
  • Fitness Center membership
  • Generous employee discount program on all QS products
  • HFWA Compliant

Quicksilver Scientific is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

This job posting is in compliance with the Colorado "Equal Pay for Equal Work Act."



Our company is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state or federal law.

This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.




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