Social Media Specialist (IC/Project Based)
Are you ready for an exciting challenge? We have an amazing opportunity for a dynamic individual who thrives on driving growth and reaching new customers! As the strategic mastermind behind a growing portfolio of products marketed primarily on e-commerce as well as grocery, mass, and independent channels, you will be responsible for leading all new product efforts and pipeline development. This includes generating and testing new product concepts, overseeing the commercialization process, and creating market launch plans to guarantee success in the marketplace.
But that's not all! You will also be responsible for formulating a channel expansion strategy to extend the brand's presence beyond its current footprint and customer base. You'll identify industry, consumer, and competitive trends and make recommendations for action plans and programs based on key learnings, both immediate and longer-term.
As the driving force behind all marketing activities, you will establish priorities and strategic direction for advertising across all social media platforms. Your leadership will ensure brand messaging and positioning are consistent across all touchpoints and lead our marketing agencies to deliver holistic and breakthrough marketing plans and creative.
As a true leader, you'll provide direction and coordinate with other functions such as consumer insights and sales as necessary. You'll lead and develop the marketing strategy partnering with the sales team to create imaginative marketing plans, product innovations, and a thorough understanding of the consumer and trade.
This is an incredible opportunity to be a pioneer and drive growth for an innovative company. Are you ready to take on this exciting challenge?
Qualifications
Experience, Knowledge, & Skills You Bring:
- Minimum 5+ years of brand management experience within the consumer-packaged goods industry, with a proven track record of increasing responsibility and achieving extraordinary results both individually and by leading projects.
- Experience marketing products with health and wellness-related benefits to a diverse set of channels and consumers, including traditional grocery, mass, club, natural, and e-commerce.
- Proficient and effective at leading marketing agencies in strategy and creative development for fully integrated marketing communications, driven by both paid and earned media.
- Significant new product development experience, from ideation through commercialization, supported by successful consumer adoption and market results.
- Proven success at identifying and executing positioning and product renovation efforts to revitalize or turn around mature and commoditized products and categories.
- Capable of successfully penetrating new customers and channels to drive growth by utilizing insights and unique product features (flavors, packaging, etc.).
- The ability to effectively communicate with and motivate the sales team by developing and delivering clear directions as it relates to product line and channel strategies, and portfolio, pricing, and promotional optimization.
- Strong presentation skills, including the ability to develop and communicate compelling selling stories and strategic plans, both to customers and business partners. The ability to present to and gain consensus from senior management concerning direction, milestones, and project investments.
- Acute awareness of budgetary guidelines, with the ability to pivot quickly as needed.
- An expert at leading the annual planning and budgeting process (near- and long-term plans).
- Demonstrated operations experience (supply chain, production, R&D/product development, sensory, packaging/label development, etc.) for food-related categories.
- Thorough knowledge of consumer goods regulatory considerations specifically as it relates to product formulation and marketing claims.
- Proficient with MS Office & G Suites.
What You'll Need to Succeed:
- Passionate about a purpose-driven career.
- Exudes an entrepreneurial and creative spirit.
- Thinks differently and has the desire to convince others to do so as well.
- Employs a strategic approach to every task.
- Thinks big but acts practically.
- Is hands-on but can delegate effectively.
- Can multi-task and prioritize without losing focus.
- Flexible enough to deal with anything but still stay the course.
- Can effectively communicate (be heard by others) as well as listen.
- Is a team player at heart but independent and decisive.
- Is results-oriented and accountable by nature.
- Can lead others but be led when appropriate.
- Dares to step up when others won't.
- Is fair, honest, respectful, and ethical first and foremost.