ABOUT BRAGA FRESH
For three generations the Braga family has been farming in the western United States from the Salinas Valley to Yuma, Arizona. With more than 30 years of a certified organic farming program in place, we are one of the fastest growing organic produce companies in America driven by #TeamBraga. A vertically integrated company, we mix innovation with tradition to grow, ship and process fresh vegetables and salads year-round under the Braga Farms and Josie’s Organics brands.
POSITION OPPORTUNITY
The Marketing Manager reports to VP of Marketing & Product Development with opportunity to quickly grow based on proven abilities and performance. They will collaborate with cross-functional departments, outside vendors and a robust MarTech stack. This marketing team position will be instrumental in harmonizing and optimizing all the “spokes of the marketing wheel” for a cohesive, leveraged marketing mix.
ROLE RESPONSIBILITIES
Manage day-to-day marketing activities, deadlines, and prioritization of projects with marketing and outside support teams. Responsible for the oversight of the following (but not limited to) areas of focus:
BUILDING OUR STORY and BRAND STRATEGY
One of Braga’s differentiators is our story. This position will package that story and use/share consistently across all audiences, platforms, and assets.
ADVERTISING
- Building campaigns that align with marketing initiatives for both trade and consumer audience.
SALES SUPPORT
- Ensure sales team needs are covered, including maintenance of sales toolbox.
- Oversee customer requests such as swag, product imagery, product samples or company sponsorships.
PRODUCT PROMOTION
- Execute new product launch plans and support asset creation for Omnichannel marketing.
DIGITAL PRESENCE
- In collaboration with the Omnichannel Manager develop a digital strategy and budget for web, social, and paid media.
- Drive online content creation that aligns with overall marketing initiatives & messaging.
- Apply learnings from analytics to keep websites up to date using outside website vendors/CMS platform.
- Direct/manage social media content creation, vendor contracts, year-round content schedule, cross promotions, and any strategic campaigns.
TRADE SHOWS/ EVENTS / TOURS
- Oversee planning and execution of all trade shows, customer tours, events, and employee events.
ASSET MANAGEMENT
- Manage creation and use of all marketing assets to assure unified messaging, cohesive visuals, and consistent use of all collateral/imagery/videos.
CONSUMER INSIGHTS & OUTREACH
- Based on data driven insights develop direct consumer communications plan/budget to build brand awareness, drive engagement and brand loyalty, and omni-integration.
- Other duties as assigned; seasonal projects as needed.
SCHEDULE/TRAVEL
- Full time: Monday – Friday, occasional weekends, holidays as needed.
- To support our service-centric approach to marketing: This role needs the ability to be flexible with schedule as needed, to be present for on-site events, meetings, or unplanned, last-minute requests.
- Dual office coverage between Spreckels, CA and Soledad, CA.
- Occasional travel as needed: Trade shows, marketing conferences and growing regions.
REQUIREMENTS
- Bachelor's degree
- 7+ years marketing or brand strategy experience.
- Driver’s license, car, and ability to drive to other Salinas Valley locations when needed. (Gonsalez and Spreckels, CA)
- Experience with using cloud-based marketing technology (MarTech) platforms including but not limited to content management systems (CMS) and customer relationship management (CRM) and analytic platforms and project management platforms.
- Proficient with Microsoft suite, Adobe.
- Demonstrated experience with project management and executing marketing strategies, developing campaigns.
- Background in tradeshows, event planning.
- Strong communication skills, proven ability to report performance KPIs and share status updates to drive awareness and project transparency.
- Experience with building and maintaining budgets, spend approvals.
PREFERRED SKILLS & QUALIFICATIONS
- Experience in the fresh produce channel a plus.
- Proven ability with managing cross-functional teams and outside vendors.
- Ability to help build marketing team collaboration and having a service-centric attitude with both retail customers and sales team.
- Ability to prioritize, pivot quickly and manage constantly changing deadlines.
- Constant sense of urgency as the fresh produce channel demands.
- Self-driven discipline to drive constant project progress with strong communication and collaboration skills.
ESTIMATED SALARY RANGE
- $80,000/year-$125,000/year. Based on experience.
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