Bioforce USA, founded in 1998 by Natural Products Industry veteran, Paul Ross. Once a small family-owned business located in the heart of the Hudson Valley in upstate New York, Bioforce USA has grown in both size and stature. Today, as the company celebrates twenty years in the Natural category, Bioforce USA is recognized as a leader in the natural products industry and home to Europe's most trusted natural brands in personal care, beauty and natural remedies.
Bioforce USA brands include-Herbatint Permanent Hair Color (Italy), a Certified B Corporation; A.Vogel (Switzerland), manufacturer of natural dietary supplements and remedies, including the most extensively researched Echinacea product in the world; Annemarie Börlind (Germany), natural skincare pioneer and a certified Sustainable Enterprise company; as well as Bionorica, Sanhelios, and Secure.
"The Bioforce USA brands have deep roots in our industry," said CEO Pierce Sioussat. "Our overarching mission has always been to bring new natural solutions to our customers, and for that, we seek brands that, have both innovation and authenticity as part of their DNA. All of these companies are family-owned, underscoring the importance of harmony and togetherness as the raison d'etre for our being in business."