Carina Menzies is a label-fanatic and always has been. As a young girl she spent all of her time meticulously researching the ingredient lists on all of her products. To her dismay, many of her favorites had some very unfavorable components. After working for a few major cosmetic lines and realizing that they would never offer the simple, natural products that she and many other women were looking for, Everyday Minerals was born.
Carina is committed to finding the purest form of naturally sourced ingredients and scours the globe looking for the most cutting edge developments to make your skin happy. All of our products are all natural, completely vegan, cruelty free, and handmade in Austin, TX, with eco-friendly, recyclable packaging, staying true to our commitment of preserving the natural beauty of our world and each other.
Created in 2006, our goal is to help all women feel confident and creative by providing easily wearable products made from the highest quality at a reasonable price. We want every woman to take control of her makeup look and feel comfortable doing so. Have fun. Be varietal. Be yourself.