JOB FILLED - National Accounts Sales Manager

Job Description: 

At Country Life we add to the happiness and wellness of our customers, our employees, our communities and the planet. We are seeking a National Accounts Sales Manager to help in our mission. This position is based at your home-office.

As the National Accounts Sales Manager, you will manage, maintain & expand corporate relationships with national accounts & small chain retailers in the Natural Channel. You will execute sales strategy for achieving sales and gross margin targets while increasing product distribution for family of brands; Country Life, Biochem & Desert Essence.

The National Accounts Sales Manager will partner with Country Life’s National Distribution Manager, National Field Sales Manager, Territory Mangers & Broker to ensure they have the necessary tools and support to implement Natural Channel strategies & goals.


  • Develops and maintains successful, long-term relationships with decision makers for assigned accounts. Proactively assesses, clarifies, and validates customer needs on an ongoing basis.
  • Performs data analysis and develops sales strategy & promotional plan with ROI, across Natural Channel to optimize sales budgets and marketing resources while meeting target objectives.
  • Manages & develops direct report to manage workflow and meet target objectives.
  • Manages promotional participation, product mix & margin not to exceed total promotional spend.
  • Review deductions & promotional credits for approval and accrual.
  • Works with internal and external organization partners to provide item level forecasting for Plan & Demand.
  • Build reporting & presentations for account Business Reviews & Promotional Planning Meetings, participating & leading said meetings.
  • Create sales communications tools & action plans for the sales team and/or broker partner.
  • Management of category reviews & new item submissions.
  • Manages broker administrative services for national account customer portal(s) for promotional activity, category reviews, price changes and critical communications.
  • Serve as cross departmental project lead for account specific initiatives. Review, analyze and present recommendations for new growth initiatives & projects. Assume responsibility for execution of approved projects.
  • Coordination and/or participation of retailer events and programs such as, tabletop shows, grand openings, retail-specific educational opportunities, and off-site meetings.
  • Regular store visits to maintain account expertise & knowledge of competitive landscape.
  • Provides quarterly sales performance analysis & business updates.
  • Work across channels to ensure coordination between brand messaging, promotional activity, and strength of APL.
  • Coordinates and maintains effective & collaborative working relationships with all departments.
  • Maintains professional and technical knowledge by, participating in educational symposia, corporate trainings, reviewing industry publications, establishing industry networks, etc.
  • Assures compliance by following Food and Drug Administration's Good Manufacturing Practices as well as other regulatory standards as required by the department.
  • Contributes to overall achievement by accomplishing related tasks and demonstrating characteristics that exemplify team building and support.

The above is not intended to be an all-inclusive list of responsibilities. Other activities may be assigned as required by management.

  • Exceptional interpersonal skills & customer service
  • Clear & articulate written & verbal communication skills
  • Strong time management & organizational skills with ability to adhere to stringent deadlines
  • Midlevel to advanced computer skills: MS Office (Word, Excel, Outlook, PowerPoint)
  • Ability to manage multiple projects, work independently & remain highly motivated
  • Innovative thinker with above average degree of creativity
  • Ability & willingness to present in a team environment
  • Ability & willingness to travel when necessary
  • Strong analytical, strategic planning & reporting skills
  • Professional & positive attitude


  • Undergraduate degree preferred
  • 3+ years’ successful B2B sales/sales management experience (Nutraceuticals preferred)
  • 5+ years’ related natural products industry experience preferred

Confidential Job: 
Last Resume Date: 
Wednesday, October 27, 2021 - 9:37pm