JOB FILLED - Marketing Manager

Job Description: 

Ayush Herbs is a rapidly growing herbal supplement company combining the wisdom of Ayurveda with the knowledge of modern science. To expand upon our ability to educate physicians and consumers we are searching for a highly qualified Marketing Manager to work with our existing marketing team.

From day one, this individual will contribute to existing marketing programs, while developing new initiatives aligned with company goals. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media, as well as knowledge of and passion for health and wellness. The Marketing Manager must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

Objectives of this Role

  • Develop and implement brand strategies for all of our channels
  • Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
  • Prepare marketing activity reports and metrics for measuring program success
  • Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
  • Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team

Daily and Monthly Responsibilities

  • Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
  • Work with leadership in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars 
  • Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
  • Plan and manage meetings, events, webinars, and educational resources by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
  • Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
  • Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing teams

Skills and Qualifications

  • Knowledge of and interest in the supplement and natural health industry is a must
  • Bachelor’s degree in marketing, advertising, or communications
  • Past work experience as a marketing manager or similar role
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing
  • Experience with research using data analytics software
  • Excellent writing, communication, and presentation skills
  • Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint

Preferred Qualifications

  • Familiarity with Salesforce marketing cloud, Adobe Suite, Shopify, WooCommerce, and WordPress
  • Working knowledge of HTML and design and email software
  • Experience working with budgets and forecasting
Compensation/Salary: 
DOE
Expire Date: 
Saturday, February 27, 2021