Wellmore is a fast-growing CPG company that markets, sells, and distributes products across several health and wellness categories, including sports nutrition, plant-based protein, collagen, teas, and superfoods.
Owned by WM Partners, the Wellmore portfolio of brands includes Ultima Replenisher, Great Lakes Wellness, FGO (Feel Good Organics), Jade Leaf Matcha, and Vega.
Description:
The Demand Planner will play an essential role in the supply chain of the company. This position will use the analytical, marketing, and sales data of a company to effectively estimate future product demands. Demand Planner is accountable for statistical models, sales forecasting, business intelligence/analytics, volume projections, process improvement, inventory planning, product supply strategies, and sourcing to ensure the business meets agreed customer service targets.
Essential Functions:
- Develop demand forecast plan at multiple levels of aggregation for rolling 18 months.
- Manage end to end demand forecasting (both volume and value) across multiple categories to improve customer service levels and to reduce end-to-end COGS and working capital.
- Prepare, monitor, and publish forecast KPI’s (WMAPE, Bias, Fill Rate, Inventory Design and Targets, Planning Scorecard) on a weekly, monthly, and quarterly basis, taking corrective actions, as necessary.
- Interact with sales, marketing, and customer finance to understand demand forecast drivers.
- Utilize a collaborative and consensus approach by working with Sales, Marketing and Customer Finance to obtain and ensure that current and accurate information is used for demand forecasts.
- Drive Key Customer Demand Planning calls to include in the volume plan expectations for coming months.
- Lead monthly S&OP Demand Meeting with Sales, Marketing, Finance and Operations teams to validate and adjust current fiscal year forecasts, gaining full alignment with business owners and executive management.
- Review historical sales trends, research demand drivers, prepare forecast data, develop statistical forecast models, and evaluate forecast results.
- Created a formal planning process by determining the model that is most appropriate for each SKU based on velocity.
- Develop a sales forecast rollup by business from individual SKU level forecasts to support discussions at the monthly meetings with Marketing, Sales and Finance.
- Coordinate cross-functional research activities to reconcile significant variances and refine the forecast model to reflect updated sales and marketing assumptions.
- Use and maintain the Demand Planning software as the primary forecasting system tool.
- Provide input to the Supply Planning organization in developing inventory strategies on existing items, new products, and product phase-outs.
- Closely coordinate and communicate customer action plans with supply planning.
Job Functions:
- Create statistical forecasts:
- Gather, analyze, and validate data.
- Review resulting statistical forecast model.
- Apply error analysis techniques to improve forecasting.
- Summarize/aggregate statistical forecasts.
- Review sales plans, customer finance Budget Updates or Latest
Estimates and demand drivers:
- Present, solicit, and assess feedback on the various forecasts from sales, and finance.
- Recommend adjustments for operational forecasts.
- Review promotional plans with sales.
- Achieve consensus for operational demand forecasts by facilitating a collaborative planning process with sales, marketing, and finance personnel.
- Prepare relevant material to facilitate research and discussion.
- Provide input to volume planning (Latest Estimates / annual process).
- Facilitate and manage demand planning/customer meetings.
- Achieve consensus with the business side and the demand chain.
- Maintain demand planning system and software.
- Enter and modify data and ensure the correctness of product hierarchy.
- Monitor trends in forecast error.
- Identify relevant market-related data and competitive intelligence.
- Prepare and maintain relevant reports pertaining to demand planning process.