JOB FILLED - Quicksilver Scientific Brand Manager

Job Description: 

Quicksilver is a pioneer in the natural health industry. Our mission is to deliver on the promise of natural medicine, delivering products that help individuals achieve mind and body health through nature inspired innovation. Our growth is fueled by individuals who share our passion. Currently, we have an opening for a Quicksilver Scientific Brand Manager in our Louisville, CO location.

The Quicksilver Scientific Brand Manager is the architect behind Quicksilver, shaping how practitioners and consumers view wellness, and how they consume supplements. The Quicksilver Scientific Brand Manager is responsible for developing and executing the annual brand marketing strategy and communications for the overall brand - supporting the practitioner, ecomm, retail, international and private label channels - with a direct focus on strengthening our position with practitioners and bio-hackers. This person will be responsible for leading the Quicksilver Brand marketing team and shared marketing resources, while also working cross-functionally with the innovation, education and sales teams to conceptualize, develop and execute cohesive, trackable marketing campaigns. The measure of success is implementation of the plans and growth in revenue and profitability over a planned period.

Core Responsibilities include:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Own the Quicksilver Scientific brand performance and strategic brand marketing; including development and execution of annual brand strategy, omni-channel communications, and participation in practitioner, retail and ecomm sales plan development.
  • Manage brand performance analysis including volume tracking, retail data and competitive insights.
  • Analyze practitioner and consumer insights, current market conditions and competitor information to optimize communications and identify new product opportunities.
  • Collaborates with Director of Education on the brand communication strategy to ensure all communications lead with education and a 'patient-first' approach.
  • Lead development of relevant 'patient-first' marketing programs and promotions by channel (practitioner, retail, ecomm) ensuring alignment with the Director of Education and all education priorities. Responsible for developing and managing the Quicksilver monthly marketing calendar - ensuring communication of monthly programs and promotions to all internal stakeholders in advance of program/promotion launches.
  • Collaborate cross-functionally with channels, sales teams, education team and the marketing team to effectively manage the development, design, approval, production and distribution of all marketing materials including: digital, social, email, and traditional advertising: sales tools, collateral, PR, sampling events, tradeshow booth graphics, conference materials, point-of-purchase materials and other promotional activities. As the heart and soul of the brand, you will ensure all assets developed are 'on-brand' within the correct brand guidelines, tone and voice, and legal guidelines.
  • Lead Quicksilver's media, PR, and email marketing plan, working with external agencies and the Digital Marketing Manager to continually optimize our mix, and promotional activities to strengthen brand market position.
  • Lead Quicksilver's tradeshow strategy and calendar. Identifying new shows and speaking opportunities to drive revenue and sales leads while further strengthening our position in the market. Manage the Quicksilver Scientific brand marketing team to ensure all tradeshows are properly planned and executed flawlessly.
  • Responsible for collaborating with Innovation to effectively execute new product launches with proper marketing support throughout the innovation process including ideation, development and execution.
  • Responsible for collaborating with the Customer Experience team to ensure they are prepared to present a flawless customer journey/interaction with the Quicksilver brand.
  • Work closely with Managing Director - Marketing, Digital Marketing Manager, and Sales Management to balance competing business needs.
  • Provide guidance, coaching and motivation of direct reports to achieve or exceed objectives, set plans for career development and succession planning.

Travel:
As needed to events, trade shows/conferences and customer locations.

Qualifications:

  • Bachelor's Degree in Marketing, Business Management or related field
  • 8+ years of experience in marketing, including prior experience in a marketing management role
  • Health and Wellness industry marketing experience
  • Proficiency in MS Office Suite
  • Experience using Collaboration Software

Ideal Candidates have the following traits:

  • MBA or related advanced degree
  • Experience using CRM software and WordPress
  • Prior marketing experience in the Practitioner Dietary Supplement Industry.
  • Experience with WOO Commerce
  • Excellent leadership skills, including the ability to develop trust and credibility, lead by example, and motivate high-performing teams.
  • Must be innovative, forward-thinking, high-energy and able to thrive in a fast paced/evolving market and environment.
  • Strategic thinker with excellent project management and organizational skills.
  • Excellent industry knowledge and passionate about health and wellness.
  • Excellent written and verbal communication skills.
  • Experience in developing and implementing science-first marketing plans.
  • Ability to prioritize, balance multiple projects simultaneously and effectively delegate tasks.
  • Results driven, proactive, able to work autonomously, with the ability to relate to and work with a wide variety of stakeholders.
  • Customer oriented approach.
  • Entrepreneurial mindset, analytical and creative thinking.
  • Ability to contribute in an individual and team role.

Quicksilver offers a competitive benefits package including:

  • Employer paid Medical, Dental and Life insurance, including Short-term and Long-term Disability
  • 401(k) with company matching
  • Paid Time Off
  • Paid company holidays
  • Parental Leave
  • Fitness Center membership
  • Generous employee discount program on all QS products

Compensation: $85,000 to $115,000 per year

Quicksilver Scientific is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Compensation/Salary: 
$85,000 - $115,000 per year
Category: 
Confidential Job: 
0
Last Resume Date: 
Tuesday, November 16, 2021 - 1:20am