Job Description:
BRAINJUICE is a natural brain supplement company based in Austin, Texas that was founded in 2013. Our product is a natural supplement that is a solution to providing the nutrients to the brain to optimize brain function (focus, clarity, decision making, and sleep deprivation). At BrainJuice, we believe that food is medicine. We have a proprietary formula that includes a powerful antioxidant complex derived from organic blueberry, organic acai, organic acerola cherry and green tea along with vitamins B12 & C to help protect and energize the brain. BrainJuice is distributed throughout the United States.
Responsibilities:
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Assists in developing and implementing comprehensive Marketing and Promotion planning, strategies and product planning for all National Accounts and Distributors to include, but not exclusive to:
- UNFI
- KeHe
- Super Naturals
- Whole Foods
- Sprouts
- HEB & Central Market
- Kroger (and Kroger banners)
- The Fresh Market
- CVS
- Walgreens
- Buccee’s
- Lucky’s Market
- Trader Joe’s
- Responsible and accountable for marketing and brand planning, creative, and marketing strategy.
- Review daily, weekly, monthly, quarterly sales activity with Head of accounts to properly strategize SKU marketing and campaigns
- Long Lead and build presentations of brand to partners, national and independent accounts, and e-commerce consumer brand narrative
- Expert ability to build, strategize, plan, and execute new product launches
- Create Marketing and Promotion plans with senior management, company executives, etc.
- Proactively and constantly identify customer needs, changing requirements, or potential market changes, trends, etc.
- Develop and maintain a thorough knowledge of the health and wellness category and competitive landscape
- Maintain thorough knowledge of product, ingredients, pricing structure to establish optimization of margins
- Manage, strategically plan, and maintain relationships / campaigns with media partners, ad agencies, and public relations consultants
- Exercises judgment in resolving in a timely manner any problems or issues that impact the execution of campaigns
- Develop and maintain an awareness of market behavior and competitive trends
- Manage all marketing and promotional elements to all account portals (updating product images and photography); information, and UPC information or changes
- Contribute to sales reports and other company reports (weekly, monthly, and quarterly that are presented to ownership, CEO, and finance / accounting departments)
- On-going required industry training, market research
- Ownership of company brand files, assets and archives
- Management of Social Media and Online Advertising (including Amazing and e-commerce consultant management) including Content Creation
- Marketing, Brand, and Trade show budget management and reporting
- Management of company blog and copyrighting for consumer narrative
- Ability to adhere to deadlines and reasonable company protocols related to planning, strategy and launch of products
Compensation/Salary:
DOE
Category:
Confidential Job:
0
Last Resume Date:
Wednesday, August 4, 2021 - 1:30am