Peepers is currently seeking to fill our available role of Sales Manager - Natural Products Industry. The Sales Manager - Natural Products Industry is responsible for achievement of annual YoY sales goals while partnering with our broker team and key retailers, positioning Peepers to become the market leader.
At Peepers, you'll be part of a team that inspires a journey of self-expression to our customers-in-store, online, and beyond.
As a 4th generation, family-owned company, we strive for:
Collaboration: - Leverage our collective genius
Positivity: - Embrace every day with a positive, optimistic viewpoint
Quality: - Every detail matters
Accountability: - "Act like an owner" with the courage to shape a better future
This position may be fully-or-partially remote, based on the location of the candidate. We are headquartered in Michigan City, Indiana.
Key Competencies:
- Initiative
- Rapport Building / Communication & Listening
- Personal Leadership / Resiliency
- Company, Product, and Competition Knowledge
- Execution / Time Management / Prioritization
- Persuasion and Negotiation Skills
Four Key Accountabilities:
- Channel Penetration
- Proactive Sales Leadership of Wholesale Representatives
- Sales Plan Execution ($ + margin)
- Internal and External Communication
Duties & Responsibilities:
Channel Penetration
- Use expertise to launch an established brand into the Natural Channel, driving large YOY growth with the goal of becoming the market leader
- Requires deep understanding of the Natural Channel needs and key retailers to chase; collaborate with departments to ensure those needs are met; educate to drive change
- Evaluate current competition and market landscape. Identify opportunities to acquire new business
- Develop and implement effective sales strategies for channel penetration, establish sales objectives and annual sale goals for key accounts and regional territories
- Partner with National Sales Manager of the Gift and Apparel Channel to develop processes to manage and grow multiple channels with respect to current business; maintain constant communication, working together as one team managing multiple channels
Proactive Sales Leadership of Wholesale Representatives
- Manage and support broker partners that assist Peepers in growing our Natural Channel businesses. Continue to evaluate and elevate
- Train broker partners on Peepers sales objectives and strategies. Ensure they have a comprehensive understanding of the Peepers program and are armed with the tools they need to maintain current business and capture new opportunities
- Work with the sales representatives to approach potential new customers with a comprehensive business plan and presentation to win the business
- Develop and maintain a prospect database
- Participate in ride-alongs with broker partners for continued brand education and assist with driving sales in new and/or challenged markets
- Establish productive and professional relationships with head buyers/decision makers at key accounts
- Provide monthly reporting on all key accounts and regional territories and formulate a plan of action for any shortfalls and budget deficiencies
Sales Plan Execution ($ + margin)
- Achieve sales objectives in coordination with the company's overall business plan by holding broker partners accountable to goals
- Develop and analyze monthly and yearly sales forecast and budgets. Monitor sales and business throughout the year
- Review, analyze and negotiate all costs with appropriate margins; use effective negotiation skills to create a win-win for both parties
- Monitor and analyze performance metrics and suggest improvements to drive sales
Internal and External Communication
- Ensure leadership has clear understanding of current and future business through monthly and quarterly presentations; communicate with VP of Sales and CX on state of business bi-weekly
- Work well inter-departmentally and cross-functionally to drive customer satisfaction and bottom-line profitability
- Establish and maintain cooperative, constructive interpersonal relationships with the company staff at all levels
Knowledge, Skills, and Abilities:
- Bachelor’s degree
- 5+ years of sales experience
- Experience in Natural Products Industry
- Must be a dynamic, performance driven sales professional with a proven track record of building business and overcoming barriers to entry
- Must have outstanding leadership, presentation, and communication skills
- Must be an energetic, results-oriented, self-starter and team player
- Able to define problems, collect data, establish facts, and draw valid conclusions
- Competent with computer software such as Microsoft Office (Excel, Word, PowerPoint)
- Strong critical thinking and logical reasoning skills
- Excellent organizational, time management and project management skills
- Strong skills in problem identification and solutions-based problem-solving
- Solid customer service attitude with excellent negotiation skills.
- Excellent skills managing multiple competing priorities daily
- Excellent verbal and written communications skills
- Ability to lead and be a strong team player
Job Title: Sales Manager – Natural Products Industry
Reports to: VP Sales & CX
FLSA Status: Full-time; exempt
Career Level: Manager
Salary Range: $65-72K/annual base + bonus potential
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